bethany mota: Launch


Aéropostale introduced the Bethany Mota Collection with a viral launch that topped 3 million aggregated online views in just a few days and a wide-reaching Hulu campaign—the spot reached #9 on ADWEEK’s Top 10 YoutTube Brand Videos of the week (Dec 01-07). Directed by Doug Karr, Pie Face handled all aspects of post production on this motion graphics heavy spot.

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